Note 15 - Segment Information
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Mar. 31, 2012
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Segment Reporting Disclosure [Text Block] |
(15) Segment
Information
Our
operations are classified into two operating segments:
wholesale and retail. These operating segments represent
strategic business areas which, although they operate
separately and provide their own distinctive services,
enable us to more effectively offer our complete line of
home furnishings and accessories.
The
wholesale segment is principally involved in the
development of the Ethan Allen brand, which encompasses the
design, manufacture, domestic and offshore sourcing, sale
and distribution of a full range of home furnishings and
accessories to a network of independently operated and
Ethan Allen operated design centers as well as related
marketing and brand awareness efforts. Wholesale revenue is
generated upon the wholesale sale and shipment of our
product to all retail design centers, including those
operated by Ethan Allen. Wholesale profitability includes
(i) the wholesale gross margin, which represents the
difference between the wholesale sales price and the cost
associated with manufacturing and/or sourcing the related
product, and (ii) other operating costs associated with
wholesale segment activities.
The
retail segment sells home furnishings and accessories to
consumers through a network of Company operated design
centers. Retail revenue is generated upon the retail sale
and delivery of our product to our customers. Retail
profitability includes (i) the retail gross margin, which
represents the difference between the retail sales price
and the cost of goods purchased from the wholesale segment,
and (ii) other operating costs associated with retail
segment activities.
Inter-segment
eliminations result, primarily, from the wholesale sale of
inventory to the retail segment, including the related
profit margin.
We
evaluate performance of the respective segments based upon
revenues and operating income. While the manner in which
our home furnishings and accessories are marketed and sold
is consistent, the nature of the underlying recorded sales
(i.e. wholesale versus retail) and the specific services
that each operating segment provides (i.e. wholesale
manufacturing, sourcing, and distribution versus retail
selling) are different. Within the wholesale segment, we
maintain revenue information according to each respective
product line (i.e. case goods, upholstery, or home
accessories and other). The allocation of retail sales by
product line is reasonably similar to that of the wholesale
segment. A breakdown of wholesale sales by these product
lines for the three and nine months ended March 31, 2012
and 2011 is provided as follows:
Segment
information for the three and nine months ended March 31,
2012 and 2011 is provided below (in thousands):
At
March 31, 2012, there were 86 independent retail design
centers located outside the United States compared with 64
at March 31, 2011, with the increase occurring in China.
Approximately 6.5% of our net sales during the current nine
months were derived from sales to international retail
design centers compared with 7.2% in the prior year.
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